Overview Search Engine Optimization (SEO) is one of the key tools of digital marketing. At the end of this article, you’ll understand what SEO is. We’ll also cover how it can help your busines...
Overview What type of Swiss businesses can benefit the most from local SEO? If you’ve read our massive SEO guide by now, you might be asking yourself that question. And that’s exactly what we’ll be covering today. After reading this article you...
Introducing Google AdWords By the end of this article, you’ll understand what Google AdWords means for Swiss SMEs are and how it works. If you’ve been reading or trying out a bit of digital marketing, it’s likely that you’ve come across this ...
What Does Customer Acquisition Mean In A Digital World? Digital customer acquisition is one of the key priorities of modern Swiss SMEs. “So, how can we get more customers through the internet?” is a question we hear a lot from Swiss SMEs. When we...
What are you doing to get the most out of your digital marketing funnel in 2019? Funnel’s aren’t static. They are living, breathing systems. And there is always room for improvement. Take a look at this amazing video from Neil Patel about how dig...
Digital marketing is an essential survival skill for Swiss SMEs. After reading this article you’ll understand what it is and why it matters. And, most important of all, you’ll understand how it will help your SME grow and make more money...
Introducing You Conversion/Marketing Funnel If you’ve spent some time on our website, you’re likely to have come across the term ‘conversion funnel’. Conversion funnels, also called marketing or sales funnels, are automated marketing systems ...
What Are Marketing Personas? Marketing personas are a great way to be more specific about and speaking directly to your customer’s needs. If you’re looking to improve the relevance and impact of your online content, use personas. Our colleagues a...
Startups have used growth hacking for years. Now it’s finally making its way into SMEs all over Europe. But what does it mean? Everyone seems to have their own understanding of what growth hacking is and what it does. So let’s start at the be...
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