Digital Marketing Blog for Business and Marketing Leaders

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What You Need To Know About Digital Customer Acquisition

What Does Customer Acquisition Mean In A Digital World? Digital customer acquisition is one of the key priorities of modern Swiss SMEs. “So, how can we get more customers through the internet?” is...

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3 New Strategies That Will Make Your Funnel Thrive In 2019

What are you doing to get the most out of your digital marketing funnel in 2019? Funnels aren’t static. They are living, breathing systems. And there is always room for improvement. Take a look at this amazing video from Neil Patel about how digita...

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What Every Swiss SME Needs To Know About Digital Marketing

Digital marketing is an essential survival skill for Swiss SMEs. After reading this article you’ll understand what it is and why it matters. And, most important of all, you’ll understand how it will help your SME grow and make more money...

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How Marketing Funnels Work – Definiton and method

Introducing The Conversion/Marketing Funnel If you’ve spent some time on our website, you’re likely to have come across the term ‘conversion funnel’. Conversion funnels, also called marketing or sales funnels, are automated marketing systems...

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Why Marketing Personas Can Help You Optimize Your Digital Content

What Are Marketing Personas? Marketing personas speak directly and clearly to your customer’s needs. If you’re looking to improve the relevance and impact of your online content, use personas. Our colleagues at Hubspot define marketing personas a...

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Growth Hacking: What Is It & Why Does It Matter To SMEs?

Startups have used growth hacking for years. Now it’s finally making its way into SMEs all over Europe. But what does it mean? Everyone seems to have their own understanding of what growth hacking is and what it does. So let’s start at the be...

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Evergreen Content: What Is It & How Do You Keep It Fresh?

Evergreen content is the secret weapon of highly successful digital marketing in Switzerland. You can use it to drive more prospects to your marketing funnel or position your business as an industry leader. But what content is “evergreen”...

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Key Online Marketing Metrics You Should Be Measuring

Many SMEs are confused about the Return-On-Investment (ROI) they are getting from their online marketing. But the beauty of digital marketing is that it’s measurable.

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Why You Need To Use Dark Social

While tracking content shared on public platform like LinkedIn and Facebook is well understood, many people (including digital marketers) don’t realize how much content is shared over private channels.

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