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Digital Customer Acquisition (Swiss SMEs Guide)

What Does Customer Acquisition Mean In A Digital World? Digital customer acquisition is one of the key priorities of modern Swiss SMEs. “So, how can we get more customers through the internet?” is...

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Why Marketing Personas Can Help You Optimize Your Digital Content

What Are Marketing Personas? Marketing personas are a great way to be more specific about and speaking directly to your customer’s needs. If you’re looking to improve the relevance and impact of your online content, use personas. Our colleagues a...

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Growth Hacking: What Is It & Why Does It Matter To SMEs?

Startups have used growth hacking for years. Now it’s finally making its way into SMEs all over Europe. But what does it mean? Everyone seems to have their own understanding of what growth hacking is and what it does. So let’s start at the be...

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Evergreen Content – A Guide For Beginners

Evergreen content is the secret weapon of highly successful digital marketing in Switzerland. You can use it to drive more prospects to your marketing funnel or position your business as an industry leader. But what content is “evergreen”...

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Key Online Marketing Metrics You Should Be Measuring

Many SMEs are confused about the Return-On-Investment (ROI) they are getting from their online marketing. But the beauty of digital marketing is that it’s measurable.

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Dark Social: The Social Media Channel You’ve Never Heard About

While tracking content shared on public platform like LinkedIn and Facebook is well understood, many people (including digital marketers) don’t realize how much content is shared over private channels.

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