2 mins TO READ
Why Use Google Ads?
Advertising on Google Ads makes it easy to reach out to potential customers. You get to advertise on the biggest online ad network on earth and drive traffic to your sales funnel.
Yet, there are many other ways to generate traffic for your website or landing pages. SEO, evergreen content, and growth hacking are all great tools for getting more traffic.
But Google Ads is especially suitable for Switzerland.
For example, you can target customers based on language and canton – depending on where your business operates. This also means that you can display different targeted ads in German, French, and Italian for maximum effect.
That’s not all.
You can also start and stop your campaign whenever you want. This means you can manage your budget and traffic based on your demand. Got more business than you can handle? No problem, just pause your campaign and continue later.
And that’s the genius of Google Ads, once they are optimized you don’t have to do anything. Google will take care of it.
Now, there are plenty of benefits to using Google Ads for your digital marketing. In the end, all that matters is whether it’s a good fit for your business.
So why use Google Ads to drive traffic online? There are 3 simple, but powerful reasons for this:
- Google’s Reach & Visibility Is Massive
- Buyer Intent Can Be Captured
- Quicker Results Than SEO
Let’s go through each reason, one-by-one.
Why Use Google Ads? It Gives You Massive Reach & Visibility
The first reason why you should use Google Ads is that Google handles over 5 billion searches per day!
Chance are high that there are people looking for products or service just like the ones offered by your business. And when they see your ad at the top of their search results, there’s a 33% chance that they’ll click on it!
If these figures are not enough to get you excited, think about this. The ‘Google’ brand has such power that people identify it with the act of searching the internet.
Have a look at what the Duden says:
“Googeln – mit Google im Internet suchen, recherchieren.”
That’s how deep the reach and visibility of Google is. It’s reached into the very depth of our languages and cultures.
When you think about ‘why use Google Ads’, think ‘why not’ instead.
Why not leverage that to your advantage in your digital marketing?
Why Use Google Ads? It Helps You Profit From Buyer Intent
We’ve covered the power of buyer intent before. But here’s a quick recap and another answer to the “why use google” question.
“Buyer intent is… how motivated your customers are to solve whatever pain, needs, or wants they are facing.”
In other words, Google Ads allows us to target people when they are looking for solutions or products like yours. Which means that you’re advertising to people who want to be advertised to.
Your Google Ad is helping them find a solution because they have signaled that they are looking for one.
For example, a person searching for ‘dentist near me’ has a clear intent. They are not searching for fun. They have need of a dentist near them. And Google Ads help you reach out to that person before your competition can.
Why Use Google Ads? Quicker Results Than SEO
We here at SDM love Search Engine Optimization, but it’s not a magic bullet.
SEO is great as part of a long-term digital marketing strategy. It can even help you establish your credibility as a trusted authority in your field. But it’s not quick.
Which is another answer to the ‘why use Google Ads’ question.
Google Ads is immediate. You set up your keywords, write your ads and allocate a budget. Presto! People now see your ad whenever they search for your keywords.
With SEO on the other hand, this project takes time. In our experience, it takes 6-12 months to rank for given keywords with well-written, valuable content.
In fact, sometimes there are rarely any organic search results on the first part of the results pages on Google.
Here the answer to why use Google Ads is simply – to leapfrog organic search results and get to the top quicker.
Google Ads are a great addition to your digital marketing mix. When asked why use Google Ads the best answers we can come up with are:
- They give you access to Google’s massive reach and visibility for your ads.
- Google Ads help you find and advertise to people looking for solutions and answers.
- They get you results much quicker than SEO (which is still a great medium – to long-term strategy)
Looking at this it becomes clear that no Swiss SME can afford not to use Google Ads.
What is your experience with Google Ads? Have you ever used them? Were they helpful?
We’d love to hear what’s worked for you in the past or what you’re excited about trying in the future, in the comments.