Influencer Outreach: How To Get Influencers To Promote Your Business - Swiss Digital Marketers

Influencer Outreach: How To Get Influencers To Promote Your Business

28 Mar,2019 by Bertrand Blancheton
Influencer Outreach for Swiss SMEs - Swiss Digital Marketers


Are you looking to do some influencer outreach in your niche? Many Swiss businesses do but aren’t clear about how to do it the right way.

First impressions matter.

That’s why you want to start your relationship with an influencer on the right foot.

But, if it’s done wrong, influencer outreach won’t get the results you’re looking for. You may even damage your reputation and brand.

This is why we first have to understand what influencer outreach is.


What Is Influencer Outreach?

Influencer outreach is the process of persuading influential leaders to promote your brand.

We call this process influencer outreach. And you start it by setting the criteria you’re looking for. Often this includes content fit, engagement, and reach.

Next, you create an offer that will make sense to the influencer. Remember, everybody wants to know what’s in it for them.

But before we continue, let’s look at what not to do when reaching out to Swiss influencers?


How NOT To Approach Influencers

During your influencer outreach, you’ll want to avoid the following.

Firstly, never get upset if an influencer doesn’t get back to you.

They are busy people who get hundreds, if not thousands of messages every day. It’s impossible for them to respond to everyone.

You can do everything right and some of them will still not get back to you. That’s OK, don’t let it discourage you.

Influencer outreach is like dating. You’re reaching out to try to build a relationship. Don’t be upset if they aren’t interested.

At the same time, don’t bombard them with messages or attack them on social media for not replying.

Behavior like this won’t just kill any chance of a relationship in the future. It will also destroy your reputation in your niche. Respect their boundaries.

Lastly, be somebody they want to know.

You or your brand have to have an online presence that shows that you are genuine and credible in your market.

So showcase your expertise. Connect people with each other. Provide value by engaging in positive discussions. That’s the way to become interesting to influencers.

Influencer outreach is a two-way process. Influencers will check you out. Make sure your website, blog, and social media reflect a professional image.


How To Reach Out To Swiss Influencers The Right Way

What’s the right way to do influencer outreach? Start by asking yourself this simple question:

“How will an influencer benefit from working with you?”

Will you help them get more followers or get exposure from a new audience?

Are you going to help them sell stuff that will put money in their pocket?

Will you generate more engagement for their content?

Keep in mind the power of influencers is built on the trust and authority they have with their community.

Yes, I called it a ‘community’ not an ‘audience’. Because that’s what it is! Communities are about relationships.

And that’s exactly what influencer marketing is all about. The relationship an influential person has with their community.

Your goal with influencer outreach is to help everyone get what they want. That includes the influencer, their community, and your business and brand.

Be professional, be clear about what you want and offer real information and insights. That’s the right way to approach influencers!


Final Thoughts

Influencer outreach is the work of persuading an influencer to promote your brand/product.

As with all things, there’s a right way to reach out and connect, and a wrong way.

Be patient as you go through your influencer outreach. Never take it personally when somebody doesn’t respond to you.

Work on raising your online profile so that you’re somebody people in your niche want to connect with. Provide real value.

Remember this is about building a mutually beneficial relationship.

Have a clear plan in mind and show influencers how they will benefit from working with you.

Follow these ideas, reach out to enough people, and you will see results.


PS: Enjoyed this article? You might also like our articles on What You Need To Know About Influencer Marketing In Switzerland & How To Give Your Influencer Content A Boost.


Bertrand is an expert in online customer acquisition. Prior to his entrepreneurial involvement, Bertrand worked as a digital marketing manager for several large Swiss companies. He has also been recognized and honoured several times for his work as a marketing innovator and top Swiss digital influencer. He writes about Digital Marketing on this blog and offer free group consultation called "Coffee and Funnel". Let's meet! «Swiss Digital Marketers »

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